Living by the rules of the "INVISIBLE" is my professional and personal purpose. Invisible for me is everything you can't see but rules most of the decitions and outcomes of your personal and professional life. It's not easy or comfortable to master because it contradicts everything we are naturally programmed to be and do. But it's only when you care to understand it, when you can begin to build the life and results you wish for.
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When working, Invisible reminds me to rely on the principles of the subconscious, understanding at a deep level how does it process information, helps me shape the content and strategies I work on, so it has a natural positive impact on the audience we're targeting. This is how I realized the trick to an effective social media communication is found on the invisible, helping me turn very complicated puzzles into something achievable that I can grow on every time.